If planned and executed well, product packaging design may be one of the critical elements drawing attention to your products. A large number of people won’t see it if your packaging design and execution are subpar, as you lose the opportunity of getting featured for your unique, branded look.
A considerable tool you can use to make your packaging pop is the use of fonts. Make intelligent use of how the text on your packaging design looks in order to make your branded packaging appealing and fascinating. When you run a small business and sell a variety of goods, your packaging is essential.
Your business may suffer if your product packaging is uninteresting and fails to grab people’s attention. However, how can packaging make a significant difference?
In this piece, we’ll discuss how to choose brand fonts for packaging design and the implications of not doing it correctly.
If planned and executed well, packaging design may be one of the critical elements drawing attention to your products. A large number of people won’t see it if your packaging design and execution are subpar, as you lose the opportunity of getting featured for your unique, branded look.
Importance of Well-Designed Packaging
Have you ever chosen a product from a particular brand because its packaging was more appealing? It is because the brand paid special attention to the packaging.
The overall packaging design depends on the type of product. When looking for the ideal font, you should consider factors like readability and comprehension, as well as if the chosen font will fit your brand or appear strange. It should make the memory of your brand stick in your customers’ minds.
Tips for Great Fonts in Packaging Design
TIP 1: Your font should be a definition of your product.
Choose fonts that go well with your brand and product. Protein-based products, for instance, can go well with bold, distinctive serif fonts. Sans serif fonts are a good option for those who want to maintain a basic yet attractive appearance. The kind of statement you want to make will help you choose the correct font.
TIP 2: Your fonts should complement each other.
Often, companies use more than one font on their packaging. The secret to making it more appealing is using contrasting fonts that complement each other.
TIP 3: Choose your fonts depending on the context.
When experimenting with fonts, don’t use mere alphabets. Instead, use the actual words you are going to use on the packaging. Some fonts contain unique subtleties on certain letters, or the letters fit together in unusual combinations. Therefore, it’s crucial to test the typefaces with the precise words you’ll be using them for.
TIP 4: Use unique fonts.
The main objective should be to stand out among the crowd. To make your packaging exceptional, you can choose from a vast array of alternatives. The fonts should be distinctive enough for a customer to recognize your brand and product immediately.
If planned and executed well, packaging design may be one of the critical elements drawing attention to your products. A large number of people won’t see it if your packaging design and execution are subpar, as you lose the opportunity of getting featured for your unique, branded look.
You can select from a variety of well-known fonts, but we advise going with the Univers font because it is distinctive and will enhance your brand. It will not only assist you in popularizing your brand but also in creating distinct visibility in the eyes of your customers.
Various free fonts are available online from reliable and trustworthy websites. However, you should note that free fonts might be lacking in certain qualities. Websites that sell fonts do so at an affordable price, so you may want to try them out.
If planned and executed well, packaging design may be one of the critical elements drawing attention to your products. A large number of people won’t see it if your packaging design and execution are subpar, as you lose the opportunity of getting featured for your unique, branded look.
TIP 5: Ask print professionals to set up your fonts and artwork.
Consider the aspects mentioned above when you design your final product packaging because these tips will enable you to create something unique that will catch the audience’s eye.
Especially for particularly sensitive products like cannabis, make sure to set fonts and your packaging artwork up correctly.
To ensure your designs are realized perfectly, consult a seasoned product packaging firm and invest in professional branded packaging to set yourself apart from the competition. Having professionals work on ironing out the details means your fonts display on your packaging the way they should, and you get the quality that can compete with the current market.
If planned and executed well, packaging design may be one of the critical elements drawing attention to your products. A large number of people won’t see it if your packaging design and execution are subpar, as you lose the opportunity of getting featured for your unique, branded look.
