Social media is essential to marketing your brand and providing valuable customer insights. Social media marketing tools can help you grow your business, brand, and social presence in ways that are difficult to imagine just a few years ago. With the growth of online visibility and the ease with which one can share their content on social media sites, it’s no wonder businesses are looking to leverage these channels to connect with customers and grow their customer base.
The Best Social Media Marketing Tools for You
Some of the great social media tools useful for businesses with include:
Buffer
Buffer is one of the most popular social media tools in the social media marketing industry. It’s also easy to use and offers plenty of tips and tricks to help you maximize your post-production workflow. It also allows you to customize photos and videos and track your content’s performance.
Buzzsumo
You can use it to discover what’s working and not for your brand while uncovering what needs an upgrade. You can use it to create a detailed report, high-level overview, or track the number of engagements your posts have received. If you’re unsure where to focus your social media efforts, buzzsumo can help you identify which topics are most important to your brand.
Hootsuite
Hootsuite is a social media dashboard that enables collaboration across team members. It’s easy to use and offers plenty of customization options. It allows users to manage multiple social media streams from one place and manage customer service effectively.
Mention
Mention lets you post about a specific industry topic in one click. You can then see which other brands are already talking about it and receive valuable comments from other followers and peers in the industry. It’s used mainly by business-to-business (B2B) marketers looking to increase awareness around a specific product or service. You can also connect with influencers in your industry who you believe can help boost your brand’s visibility.
SocialPilot
SocialPilot enables you to automate your social media posts and receive valuable feedback from peers and brands in your niche. It provides social media tools to help you find suitable topics to drive engagement for your brand and generate new leads.SocialPilot also offers social media analytics that assists you in tracking your social presence.
HypeAuditor
HypeAuditor is a pretty standard tool for analyzing your social media presence. It can tell you how many likes, comments, and shares each post generated, as well as the age and popularity of those engaging with your content. It provides essential tools for influencer marketing.
Keyhole
Keyhole is one of the more advanced social media monitoring tools, focusing on keyword research and audience segmentation. It’s especially good at helping you track trends and discover new content since it has a dashboard that displays real-time analytics.
NetBase Quid
NetBase Quid is a social media marketing tool that lets you keep track of your social media channels and see what’s working and what isn’t. You can analyze your engagement and the number of likes, comments, shares, or comments your posts have received. It enables you to get a detailed report on your social media performance and see which posts perform best.
Conclusion
The benefits of social media don’t stop with sharing your content. Using social media tools can help drive engagement, increase your followers, and boost your brand’s visibility. Social media can create awareness and interest in your brand and increase your customer base. However, managing all these pages and creating engaging content can be challenging. With the right tools, you can make it easier by automating the process.
