My name is Silvestro Sanna and I am an SEO consultant in Webproseo(or SEO Specialist ). I have been dealing with search engine positioning for years. If you have come this far, you will surely want to know whether or not an SEO consultant can help you in your business.
or, simply, you want to understand what an SEO Expert does .
An SEO consultant is a professional figure who works in the field of online marketing and is able to improve the positioning of your website on search engines .
Let’s start from the beginning, what is SEO ?
SEO is a fundamental part of a Marketing strategy, as it manages to intercept what in the jargon is called a ” hot ” audience, that is, the type of audience most likely to carry out any type of action (eg purchase, filling in forms) .
SEO consultant is a professional figure who works in the field of online marketing and is able to improve the positioning of your website on search engines .
WHAT IS AN SEO CONSULTANT FOR?
Have you ever heard the phrase “First on Google”? Well, an SEO expert can do just that. Place your website in the top positions of Google, without having to pay any kind of advertising.
Obviously, each sector has different timelines and it is not possible to make precise predictions on when and how the results will be achieved.
The thing I can guarantee is that the results arrive and I will strive to get them there as soon as possible.
We are talking about improving the positioning on search engines and not Advertising ( Google Ads ). There is a substantial difference between the two activities.
- SEO : acronym for Search Engine Optimization, is that set of strategies that will help your site reach the first page of search engine results (organic positioning).
- SEA : it is, instead, the acronym for Search Engine Advertising. This type of business is advertising itself, so you need to pay to be ranked among the top search engines.
WHAT DOES AN SEO CONSULTANT DO?
The main task of an SEO Consultant or Senior SEO is to increase the trust (power) of a website in the eyes of search engines, through targeted SEO techniques, so as to favor its positioning.
During the course, I developed an extremely performing system to analyze and optimize a website.
First of all, I carry out an SEO Audit of the website or an e-commerce, so as to detect any critical issues to be resolved later.
I will also analyze those who are the competitors in SERP (search results page), so as to create a general picture of the sector and understand how “similar” sites move.
Finally, I will move on to website optimization, which is mainly divided into two macro areas: OnPage SEO Optimization and OffPage SEO Optimization
SEO ON-PAGE
On -Page SEO includes all the internal optimization part of the site, such as:
- Texts
- meta tag
- Images
- Site structure
- Speed
Your website must be perfect in every respect.
The optimization of every single element is essential to get on the first page on Google and overcome those who are your competitors .
Cache : The cache is nothing more than memory capable of responding quickly to requests from users or crawlers. There are many types of caches you can use on your site, but not all of them work as they should. I will install the caching system that best suits the website.
Hosting : The loading speed of a website is a very important factor for search engines. I will recommend the best hosting services. Nowadays there are many services, even in the cloud, that allow you to activate caching services by default, so as to be able to provide the content to the applicant, bot or user, in the shortest possible time.
Image Optimization : Very often an image weighs much more than it should. For search engines the weight is much more important, for the user who visits the site the quality of the image is important. Finding the perfect match is essential for an SEO consultant.
Website structure : being able to provide a clean and easy-to-consult website is a peculiarity of my works. The user must be able to reach any page in a few clicks. Obviously the search engine will also succeed which pages are more important than others.
Text Optimization : writing a text from an SEO perspective does not just mean writing. It means studying the sector, carrying out a careful Keyword Research in order to understand what the real interests of the users are, and then going to intercept them in the SERP.
SEO OFF-PAGE
Off-Page SEO , on the other hand, is optimization outside the website, that is: link building and Digital PR .
This is why it is very important to have a strong and well-kept link profile. Implementing a Targeted Link Building strategy will help speed up the ranking of your website.
I will put into practice my strategies to acquire the best links for your website.
in order to maximize the authority of your website in the eyes of search engines.
On this aspect, Link Building, there are very conflicting opinions among the various SEOs.
There are those who say that it is losing value, those who say that it does not bring any results and who, like me, can demonstrate that LINKS MAKE THE DIFFERENCE in an SEO strategy .
