In this age, more than ever before, event branding and experience are critical to businesses across all sectors. According to research by Eventbrite, 48% of event attendees are millennials who are looking for fun things to post on their social media channels. Conferences, seminars, trade shows, and other live events enable companies to interact with their customers in ways other marketing platforms can’t.
Branding is what distinguishes mediocre events from those that make an impact. It’s essential to have strong event branding in order to deliver an experience that will leave guests in awe and eager to respond.
Let’s take a deep dive into event branding in this article, covering everything about what it takes to build an impactful brand experience.
Give Your Event a Strong Identity
It is vital to give your event its own name as well as a logo, but they should blend in well with your current business branding.
What’s in a name? You may ask. And the answer, when it comes to branding, is—a lot! A witty but simple name will linger in the memory of your target audience and help you create a connection between your business and the event. Although naming an event isn’t as important as naming a company, many of the same principles apply.
When naming your event, make sure to create a link between your mission statement and your product or service. Please make use of strong words that accurately express what you’re doing and ensure it doesn’t get mixed up with some other event of a similar nature.
If you need help coming up with ideas, consult your friends and coworkers or make use of a Pinterest board to keep track of your thoughts and ideas. Allow yourself plenty of time to come up with the perfect name and statement.
Attract an Audience
Attract the attention of the people nearby by clearly marking the event space. You will want to use banners and flags to attract new and returning customers. Use signs and informational posters to lead them to the event’s location.
Prior to the event, use postcards or flyers to publicize it in addition to sidewalk and storefront signage. To create enthusiasm for the event, distribute leaflets to people around your neighborhood and send postcards to everyone on your mailing list. You may also put postcards and leaflets in client shopping bags or packed to-go items to inform them about your upcoming event.
Publicize your special event on the internet as well. To get consumers excited about future events, create social media posts or stories to publish on your social media platforms or send out an email newsletter with further details. You could even create a unique hashtag for your event and urge attendees to use it when posting on social media. When naming your event, make sure to create a link between your mission statement and your product or service. Please make use of strong words that accurately express what you’re doing and ensure it doesn’t get mixed up with some other event of a similar nature.
Add a Touch of Ambience
You’ve designed a new logo for your event—now go one step further and create an atmosphere that represents it. Set aside a subset of your workforce to serve as event personnel, and provide them with event-branded T-shirts, aprons, and caps. To make it seem extra special, print the new logo on your event-only menu and drinkware. This will mark the event terrace different from your regular space.
Also, make your event’s outside environment festive, in addition to showcasing your new event brand on signage and supplies. Hang some bistro lights, get some lovely and comfy patio chairs, and fill the space with fresh flowers to create a welcoming environment where visitors will want to spend their time.
The Final Look
See how it will all come together once you are done preparing for your event.
- Flags: You can use an eye-catching flag to draw the attention of passers-by.
- Menus: Include your new logo in your event menu for a cohesive appearance and feel.
- Mugs: Serve beverages in mugs with your event’s logo, and ensure guests are aware that they are for sale.
- Postcards: Postcards are a great way to get the word out in your area.
- Posters: Posters are a great way to send word to existing customers.
- Sheet labels and stickers: Use customized stickers and labels on paper bags, to-go boxes, and décor to promote your event.
- T-shirts: Make T-shirts with your added branding for your event personnel to wear.
Following these steps will allow you to develop a branding strategy for your event that will assist you in making crucial event planning decisions and getting your message in front of the right audience.
When naming your event, make sure to create a link between your mission statement and your product or service. Please make use of strong words that accurately express what you’re doing and ensure it doesn’t get mixed up with some other event of a similar nature.
